July 2010 Newsletter Coffee For Connoisseurs Silver Anniversary Twenty-five years in business is a significant milestone, and this month that's what we've accomplished. We opened our first store in Bay St. Brighton in July 1985 and we have been in continuously in business ever since.
On the first day we opened we offered something which was unique in Melbourne at the time, a selection of single origin coffees available by the cup, syphon brewed in front of the customer. We also offered those same coffees as whole beans or ground, which is of course the business we're actually in today. We didn't realise it at the time, but we really were opening Australia's first Syphon Bar, as well as the first place you could try a selection of single origin coffees by the cup. In fact, after our first year of operation, we had the widest range of single origin coffees available in Australia. Then, as now, there was only a single criterion for adding a coffee to the range; it had to pass my personal taste test. When we opened I had already been cupping coffees for a year (graduating from wine tasting) and in the intervening years I've tasted thousands of coffees. However, in all those years I've only offered less than 50 of the coffees (including our regular range) to customers, which should tell you something about how much really first class coffee there is available. As far as the first class coffees go, we were first with a lot of those as well. If you think about some of the really spectacular beans we've offered over the years, such as: Haiti Ethiopian Yirgacheffe Dominican Republic Brazil COE Yemen Mokha Ismaili Monsooned Malabar Café de Cuba Kenya EAFCA Rwanda Cyangugu Costa Rica Tarrazu Costa Rica Tarrazu Miel New Guinea Siherini AX Sulawesi Toraja, well, we were the first to offer them in Australia, and in a couple of cases the first in the world. These days there's a lot more competition, not so much to sell spectacular coffees as to get hold of them in the first place! The internet has made the world a much smaller place in terms of communication, but unfortunately it hasn't done anything for shipping distances. It's still easier for roasters in Europe and the USA to get hold of the premier coffees, and now they know both that they exist and that there is a market for them. Thanks to the rise of the online coffee forums that market has grown in both size and sophistication. And that's another first, too ... I was the first Australian member of alt.coffee and Coffeegeek back when the internet was a novelty rather than a human right. Fortunately our Silver Anniversary special has only had to travel a couple of thousand kilometres away from where it was grown. Australian Basalt Blue $48.00/kg Unlike most local coffees it has more flavour than the bag it's packed in. Virtually zero acidity but a full creamy body and an intense malty taste. Single malt scotch lovers will recognise "Old Bushmills" in the sweetness and malt aftertaste. It's a great straight espresso but loses a lot of character with too much milk. Finally our profound thanks to our customers, some of whom have been with us since we opened. Without your continuing support we wouldn't be here. Alan
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