November 2007 Newsletter
Frequently asked questions are the topic of this
newsletter. One thing about getting back from a 3-week
the volume of email that accumulates in my absence. When
got so many queries it becomes obvious that a lot of them
common elements, so here goes:
Q. Can I visit your shop to
pick up coffee, or to buy a machine?
general, no. I don't have a shop, just an office warehouse,
much of the time I'm not there, being out roasting coffee or
moving green coffees between roasters.
Q. Can I visit your shop for a
machine demonstration, espresso
A. No, see above, plus which the only time
I have machines on the
bench is after receiving an
Q. Don't you have your own
A. No, I hire time on other people's
machines. Much more flexible
and cost effective.
Q. I have an XYZ machine that I
bought from ABC Co. Will you
repair it or sell me spare
A. No. Sorry, but I'll only look after
machines that were bought
from me. If you DID buy from me,
though, I'll support your
machine as long as I can get parts for
it. So far that means all
the machines I've ever
Q. I can get the XYZ machine
for $$ less from ABC Co. Are you
willing to match the
A. No. The price on the website is the
price we charge you. If
you can buy it cheaper, good luck, but
we're not going to offer
you advice, spares or repairs. Ongoing
support is factored into
Q. Why don't you roast date
your coffee bags?
A. All our coffees are roasted
and packed against demand. The
"oldest" coffee we will have is 4
days from the roaster.
Q. Why don't you have a
selection of different decaff beans?
is our slowest moving bean (see above.) More decaffs
unlikely to increase demand.
Q. I wanted to order this
month's special coffee, but it's not on
the list any
A. Specials normally sell out quickly, and
when they're gone,
Q. I used the "Comments"
section to ask you to add stuff to my
order but you didn't do
A. That's because we have no way of
collecting payment for any
extras included in the
Q. You mean you don't keep
records of our credit card numbers
No. We don't even SEE credit card details these days, all the
transactions are processed directly by the bank.
Q. We asked for
"Espresso" grind and it's too fine/too coarse.
What are you
going to do about it?
A. Nothing. As I've said
for years, the only way to get a correct
espresso grind is to
buy your own grinder.
This month's special coffee was chosen and
prepared for the
Nicaraguan "Cup of Excellence" auction, but
didn't make it that
far. Instead it's been sold as one very
small lot, and I've got
just a teensy bit to sell.
Clean, well defined chocolate and malt flavours,
medium body and
crisp acid, all in complete balance.
And, yes, we had a great time in Italy, and with
luck the photos
will be up on the website by the end of this